Media Buying
Send Us The Proposal Before You Sign It.
Media companies negotiate every day. Most businesses negotiate once a year. Addison Marketing Solutions represents your side of that conversation across digital and traditional media.
Media Buying
What This Service Is
Media planning, buying and negotiation across digital and traditional channels — with Addison Marketing Solutions representing your business in the conversation instead of the media company.
Who it is for
How Addison Marketing Solutions manages it
- 01Define reach, frequency and objective before requesting proposals.
- 02Request and compare proposals on the same terms.
- 03Negotiate rates, placements, added value and contract length.
- 04Coordinate creative and flight dates across suppliers.
- 05Verify that what was bought actually ran as agreed.
- 06Report on results and advise on renewal before the deadline.
How it fits your marketing investment strategy
Media buying is where negotiation moves the numbers most. Better placements and terms on the same budget change your return before a single ad runs.
What's Included
Capabilities
Tracking & Accountability
If We Can't Measure It, We Can't Hold It Accountable.
Client Results
See how this fits a full marketing investment.
FAQ
Questions About This Service
Free Marketing Investment Review
Before You Spend Another Marketing Dollar, Let's Review Where Your Money Is Going.
Addison Marketing Solutions will review your current marketing investments and identify opportunities to improve performance, eliminate waste, negotiate better value and improve accountability.
Not marketing or advertising yet? That's a great place to start. We'll map out how to grow your business from the very first dollar — what to do first, what to skip and what it should cost.
What we can review