Budgeting
6 min read
How Much Should A Business Actually Invest In Marketing?
Percentage-of-revenue rules are a starting point, not an answer. Margin, customer value, capacity and growth goals provide a better one.
Read insightHelpful Tips & Insights
Clarity Before The Next Marketing Dollar.
Buyer-side guidance on budgets, contracts, websites, advertising and sponsorships—written to help businesses make stronger investment decisions.
Featured Insight
Budgeting · 6 min read
How Much Should A Business Actually Invest In Marketing?
A practical framework based on customer economics, capacity and growth goals—not a generic percentage of revenue.
Read the featured insightWritten From The Buyer's Side.
No channel-first pitch. Every article starts with the business goal, the investment decision and the evidence needed to defend it.
Marketing Investment Guides
Make The Next Decision Better.
Practical frameworks for evaluating spend, suppliers, contracts and results.
Negotiation
7 min read
What To Look For Before You Sign A Media Contract
Term length, rate guarantees, make-goods, production costs and the clauses that quietly cost businesses money.
Read insightAccountability
5 min read
Four Questions To Ask Every Advertising Representative
A short list that separates a relevant marketing opportunity from a well-presented one.
Read insightStrategy
6 min read
Why Isolated Advertising Purchases Underperform
Channels compound when they are coordinated. Here is what that looks like in practice.
Read insightMeasurement
7 min read
If You Can't Track It, You Can't Defend It
The minimum measurement setup a business needs before increasing any media budget.
Read insightSponsorships
6 min read
Evaluating Sports And Community Sponsorships
How to judge exposure, goodwill and activation before committing to a season.
Read insightThe Addison Marketing Solutions Blog
What We're Seeing Across The Marketplace.
Company news, review and negotiation guidance, and practical sponsorship thinking—in one place.
In The News
September 20264 min read
Website Solutions For Different Stages Of Business
How Addison Marketing Solutions compares focused pre-designed options with fully custom website investments.
Read postSeptember 20264 min read
The Addison Marketing Solutions AI Marketing Planner Is Open
Describe your goals, receive a structured starting mix, then have our team pressure-test the plan.
Read postReview & Negotiation
September 20266 min read
How To Compare Two Marketing Proposals That Look Nothing Alike
A repeatable method for putting a radio schedule, a sponsorship package and a digital campaign on the same page.
Read postSeptember 20266 min read
The Year-End Marketing Review Every Business Should Run
Five steps that turn a year of invoices and reports into four clear decisions before renewal season.
Read postSeptember 20267 min read
What To Look For Before You Sign A Media Contract
Term length, rate guarantees, make-goods, production costs and the clauses that quietly cost businesses money.
Read postSponsorships
Ongoing5 min read
Local Sports Partnership Program
We help businesses evaluate and structure jersey, facility and league sponsorships — exposure, goodwill and activation judged together.
Read postGuide5 min read
Community Event Representation
Addison Marketing Solutions attends the community events our clients sponsor, so someone accountable is in the room when the investment is discussed.
Read postGuide6 min read
Naming Rights Advisory
From arenas to festival stages, we broker naming-rights conversations with the business's return — not the seller's — at the centre.
Read postWebsites & Paid Media
Build The Foundation. Then Buy Attention.
Our practical guides connect website decisions, Google advertising and Meta advertising to the same business case.
View The BlogLocal Marketing
Local Marketing In Oshawa: Where To Invest First
Google Business Profile, service pages, search ads and community media — what Oshawa businesses should do first.
Local Marketing
Local Marketing In Whitby: Reaching Established And New Neighbourhoods
Balancing downtown, Port Whitby and north Whitby with local search, ads and community media.
Local Marketing
Local Marketing In Brooklin: Growing With North Whitby
How Brooklin businesses can reach new families with local search, TheLocalBuzz and targeted ads.
Digital Marketing
How Much Should A Local Business Invest In Marketing?
Percentage-of-revenue rules are a starting point, not an answer. Use margin, customer value and capacity to set a number you can defend.
Website Building
Building A Business Website That Actually Converts
Structure, speed, proof and a clear next step matter more than page count. What to build first, and what can wait.
Local Business Growth
Google Ads Or Meta Ads For A Local Business?
One captures existing demand, the other creates it. How to decide where the first dollar goes — and when to run both.
Have A Marketing Decision In Front Of You?
Before you buy marketing, talk to Addison Marketing Solutions.