Home Services
Turning Google Ads Into Predictable Lead Generation
A home services company was spending consistently on Google Ads without a clear read on which campaigns produced booked work.
Marketing Investment
$X,XXX / month
Strategy
Search, remarketing, call tracking
Monthly Leads
XXX
Cost Per Lead
$XX
Conversion Improvement
+XX%
Business Result
Predictable booked jobs
This summary describes the approach and the areas we measured. Specific client figures are shared with permission during a consultation.
The Situation
Budget was being spread across broad campaigns, tracking was incomplete, and the business could not tell which searches produced real service calls.
How Addison Marketing Solutions Represented The Business
We reviewed the account as an investment: what each campaign cost, what it returned, and what should be cut. Conversion and call tracking were rebuilt first so every decision after that had evidence behind it.
What Changed
Spend was concentrated on the services with the strongest margins, wasted search terms were removed, and remarketing supported the higher-value quotes. Reporting moved to a monthly investment review.
Google Ads became a measurable lead source with a known cost per booked job instead of a monthly bill.
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