Professional Services
Building a Multi-Channel Lead Generation Strategy
A professional services firm was buying advertising channel by channel, with no single strategy connecting them.
Google Ads
Search + remarketing
Meta Ads
Awareness + lead campaigns
Website Improvements
Landing pages + speed
Conversion Tracking
Forms, calls, bookings
Lead Growth
+XX%
Cost Per Acquisition
-XX%
This summary describes the approach and the areas we measured. Specific client figures are shared with permission during a consultation.
The Situation
Each supplier reported on its own channel. Nobody was accountable for the overall marketing investment or for how the channels worked together.
How Addison Marketing Solutions Represented The Business
We built one investment plan across search, social and the website, then coordinated the suppliers against it. Tracking was unified so every channel was measured the same way.
What Changed
Website and landing page improvements lifted conversion for traffic the firm was already paying for, and budget shifted toward the campaigns producing qualified enquiries.
One coordinated strategy, one set of numbers, and a clear view of which channel earned the next dollar.
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