Local Business
Moving From Random Advertising to a Marketing Investment Plan
A local business had accumulated advertising commitments across several suppliers, renewed largely out of habit.
Suppliers Reviewed
Several
Inefficient Spend
Eliminated
Placements
Renegotiated
Budget
Reallocated
Reporting
Monthly review
Business Result
Same budget, more return
This summary describes the approach and the areas we measured. Specific client figures are shared with permission during a consultation.
The Situation
Advertising decisions were being made one proposal at a time. Contracts overlapped, some placements produced nothing measurable, and renewals arrived faster than reviews.
How Addison Marketing Solutions Represented The Business
We reviewed every supplier and contract, identified spending that could not be justified, negotiated stronger placements where the relationship was worth keeping, and reallocated the balance of the budget.
What Changed
The business moved from reacting to sales calls to working from a marketing investment plan reviewed on a schedule, with Addison Marketing Solutions handling the supplier conversations.
The same marketing budget, invested deliberately, with representation on every renewal.
Already Working With Us?
Sign in to the client portal to follow your project stages, download invoices and open your live site.
Open The Client PortalFree Marketing Investment Review
Before You Spend Another Marketing Dollar, Let's Review Where Your Money Is Going.
Addison Marketing Solutions will review your current marketing investments and identify opportunities to improve performance, eliminate waste, negotiate better value and improve accountability.
Not marketing or advertising yet? That's a great place to start. We'll map out how to grow your business from the very first dollar — what to do first, what to skip and what it should cost.
What we can review