Question 1

How much does a custom website cost?

Accepted Answer

Signature websites start at $5,000, Elite websites start at $10,000 and E-Commerce builds start at $14,000. The final quote depends on the number of pages, the functionality required and how much custom design and content work is involved.

Question 2

What is the difference between Signature and Elite?

Accepted Answer

Signature is a professional custom-designed site for an established business focused on credibility and lead generation. Elite is for larger, more complex sites that need advanced functionality, custom layouts, integrations and deeper conversion planning.

Question 3

Is there a lower-cost option?

Accepted Answer

Yes. Pre-designed website packages start at $300 down plus $88 per month for one to three pages, or $800 down plus $88 per month for five to seven pages, with hosting included and a twelve-month minimum term.

Question 4

How long does a website take to build?

Accepted Answer

Timelines are set by scope. Pre-designed packages can launch quickly once your content is ready; custom builds take longer because of the design, content and functionality stages. We confirm the schedule in writing before the project starts.

Question 5

What do you need from us to start?

Accepted Answer

Usually your logo and brand files, photography if you have it, a list of services and any existing content. If content is a bottleneck, we will tell you up front and plan for it rather than letting the project stall.

Question 6

Do you charge for hosting and maintenance?

Accepted Answer

Hosting is included with the pre-designed monthly packages. For custom builds, hosting and ongoing care are quoted separately so you can see exactly what you are paying for.

Question 7

Do we own the website?

Accepted Answer

Yes, for custom builds the finished site is yours. Pre-designed monthly packages are licensed for the term of the agreement, which we explain plainly before you sign.

Question 8

How much does Google Ads management cost?

Accepted Answer

Management starts at $750 per service, with grouped rates available after an assessment. Your media spend goes to Google and is budgeted separately, so you always know what we are paid and what the platform receives.

Question 9

How much should we spend on the ads themselves?

Accepted Answer

That depends on your industry, competition and how many enquiries you need. We start with a figure that can produce enough data to learn from, then adjust once we see cost per enquiry.

Question 10

Which Google campaigns do you run?

Accepted Answer

Search, Display, YouTube and remarketing, chosen around the objective. Search captures people already looking; Display, YouTube and remarketing keep you in front of people who are not ready yet.

Question 11

How soon will we see results?

Accepted Answer

Search campaigns often produce enquiries in the first few weeks, but the first month is partly learning. Meaningful judgements about cost per enquiry usually take two to three months of data.

Question 12

How do we know the ads are working?

Accepted Answer

We set up conversion tracking before launch and report on enquiries, calls and form submissions — not just clicks and impressions.

Question 13

Can you take over an existing Google Ads account?

Accepted Answer

Yes, and we prefer to review it first. Existing history and conversion data are often worth keeping rather than starting from scratch.

Question 14

Is there a long-term contract?

Accepted Answer

Terms are agreed before anything starts and we state the commitment plainly. We would rather keep a client on results than on a contract.

Question 15

How much does Meta Ads management cost?

Accepted Answer

Like Google, management starts at $750 per service, with grouped rates after an assessment. Media spend is separate and paid to Meta.

Question 16

Should we run Google or Meta first?

Accepted Answer

If people already search for what you sell, Google usually comes first. If you need to create demand, explain something visually or reach a specific audience, Meta often earns its place first. We will say which fits your situation.

Question 17

Do you create the ad content?

Accepted Answer

Yes. We plan the offer, write the copy and build the creative, using your photography and video where it is available.

Question 18

Does Meta advertising work for service businesses?

Accepted Answer

It can, particularly for local services with a clear offer, seasonal demand or a visual result to show. It works less well when the audience only buys at the moment of urgent need.

Question 19

What about retargeting?

Accepted Answer

Retargeting is usually part of the plan. Keeping your business in front of people who already visited your website is typically the cheapest audience you can reach.

Question 20

Can you manage our organic social media too?

Accepted Answer

Yes. Social media strategy and content management are available alongside paid campaigns, and the two work better when planned together.

Question 21

Why is there an assessment before pricing?

Accepted Answer

Because grouped pricing depends on what you actually need. The assessment tells us which services belong in your plan, so the numbers we give you are real rather than a generic rate card.

Question 22

How long does the assessment take?

Accepted Answer

The online questionnaire takes a few minutes. It asks about your business, your goal, what you are running now, which channels to assess, your monthly budget range and your timing.

Question 23

Does the assessment cost anything?

Accepted Answer

No. The assessment and the marketing investment review are free, and there is no obligation to proceed afterwards.

Question 24

What happens after I submit it?

Accepted Answer

A broker reviews your answers, then you book a strategy call. After that call you receive a written recommendation covering what to invest in, what it costs and how we will measure it.

Question 25

Do I have to repeat my answers when I book?

Accepted Answer

No. Your assessment answers are carried into the booking request so the call starts with context instead of a blank page.

Question 26

What if the honest answer is that we should not spend more?

Accepted Answer

Then we say so. Sometimes the right first move is fixing the website or the follow-up process rather than buying more advertising.

Question 27

Can we start with just one service?

Accepted Answer

Yes. Many clients begin with a single channel or the review, then expand once they see how the relationship works.

Question 28

What is a Marketing Investment Broker?

Accepted Answer

A Marketing Investment Broker represents your business when you invest in marketing. We help determine where your budget should go, evaluate opportunities and suppliers, negotiate agreements, coordinate campaigns and hold the investment accountable to results.

Question 29

Who delivers my marketing services?

Accepted Answer

Addison Marketing Solutions is your full-service marketing partner, bringing strategy, media buying and partnerships together. Google Ads, Meta advertising, social media and websites are delivered directly by our in-house team.

Question 30

Does Addison Marketing Solutions replace my existing marketing providers?

Accepted Answer

Not necessarily. If a provider is producing results, our job is to help you get the most from that relationship. We only recommend change where the investment is not justified.

Question 31

Can you work with my existing marketing companies?

Accepted Answer

Yes. We regularly coordinate with existing agencies, media representatives and suppliers on our clients' behalf.

Question 32

Can Addison Marketing Solutions negotiate with advertising suppliers on my behalf?

Accepted Answer

Yes. Negotiation is one of our core pillars. We use our experience and relationships to evaluate pricing, packages and terms before you commit.

Question 33

Can Addison Marketing Solutions review my current advertising contracts?

Accepted Answer

Yes. Contract and commitment reviews are part of the Marketing Investment Review, including renewal dates, terms and what each agreement actually obligates you to.

Question 34

Does Addison Marketing Solutions manage Google Ads?

Accepted Answer

Yes. Google Advertising is one of our in-house services, including Search, Performance Max, Display, YouTube, remarketing, conversion tracking and reporting.

Question 35

Does Addison Marketing Solutions manage Meta Ads?

Accepted Answer

Yes. Facebook and Instagram advertising is delivered in-house, built around awareness, lead generation and measurable objectives.

Question 36

Does Addison Marketing Solutions build websites?

Accepted Answer

Yes. We offer custom website design and development as well as pre-designed website solutions for businesses that need to launch quickly at a lower investment.

Question 37

Do I need to move all my marketing to Addison Marketing Solutions?

Accepted Answer

No. Many engagements begin with a single channel or a review. Representation does not require consolidation.

Question 38

Can Addison Marketing Solutions manage my entire marketing strategy?

Accepted Answer

Yes. For businesses investing in marketing every month, Addison Marketing Solutions can act as your ongoing marketing investment desk, coordinating strategy, suppliers, campaigns and reporting.

Question 39

What size marketing budget makes sense for Addison Marketing Solutions?

Accepted Answer

Representation makes the most difference once a business is investing across more than one channel, or is being approached regularly with advertising opportunities. Tell us what you are spending and we will be straightforward about whether we can add value.

Question 40

Can you help determine how much we should spend on marketing?

Accepted Answer

Yes. Budget-setting is part of the strategy work: what your goals require, what your margins support and what each channel realistically needs to perform.

Question 41

How often do you review our marketing investments?

Accepted Answer

Review cadence is set with you at the start of the engagement. Most ongoing clients review performance monthly, with deeper strategy reviews on a longer cycle.

Question 42

How does Addison Marketing Solutions measure marketing performance?

Accepted Answer

Through tracked conversions, calls, forms, bookings, cost per lead, cost per acquisition and, where revenue data is available, return on investment by channel.

Question 43

Does Addison Marketing Solutions work with companies outside Ontario?

Accepted Answer

Yes. We work with businesses beyond our local market, though our media relationships are strongest in Ontario.

Costs, Campaigns And The Assessment, Answered.

Websites — What They Cost And What You Get

Google Advertising Questions

Facebook And Instagram Advertising Questions

How The Assessment And Pricing Process Works

How Working With A Marketing Broker Works

Before You Spend Another Marketing Dollar, Let's Review Where Your Money Is Going.