Marketing Brokerage
Your Marketing Dollars Deserve Representation.
Businesses have more marketing options than ever before. Addison Marketing Solutions exists to help you navigate those options — looking at the entire marketing landscape instead of one advertising product.
Representation. Strategy. Negotiation. Accountability.
Four Things Every Marketing Investment Should Have.
Representation
We evaluate marketing opportunities on your behalf, so you don't have to become an expert in every advertising platform to make a confident decision.
Strategy
Coordinated marketing investment planning tied to business objectives — not a collection of isolated advertising purchases.
Negotiation
Industry relationships and buying experience applied to pricing, packages, contracts and commitments before you sign.
Accountability
Ongoing measurement and honest review of what is working, what isn't and where your dollars should go next.
Brokerage Services
Wherever You Advertise, We Can Help You Navigate It.
Digital Advertising
- Google Ads
- Meta Ads
- YouTube
- Display Advertising
- Retargeting
- Programmatic Advertising
- Streaming Advertising
Traditional Media
- Radio
- Outdoor Advertising
- Billboards
- Direct Mail
- Community Media
- Industry Publications
Sponsorships & Partnerships
- Sports Sponsorships
- Community Sponsorships
- Events
- Naming Opportunities
- Local Partnerships
- Influencer Partnerships
Digital Infrastructure
- Websites
- Landing Pages
- E-Commerce
- Content Architecture
- Analytics
- Conversion Tracking
Marketing Strategy
- Marketing Investment Planning
- Budget Allocation
- Campaign Planning
- Supplier Evaluation
- Media Negotiation
- Performance Reviews
- Marketing Audits
Monthly Marketing Brokerage
Your Outsourced Marketing Investment Desk.
For businesses actively investing in marketing each month, Addison Marketing Solutions can act as an ongoing extension of your management team, coordinating every part of your marketing investment.
Transparency
We Don't Have To Sell It To Recommend It.
The best marketing solution may come from Addison Marketing Solutions. It may also come from one of our trusted partners or an outside media company. Our role is to help determine what makes the most sense for your business.
Our job is to help you make the right marketing decision — regardless of who ultimately delivers the solution.
Marketing Investment Brokerage
What This Service Is
Ongoing representation across your entire marketing investment: strategy, supplier management, negotiation, campaign coordination and accountability, through one relationship.
Who it is for
How Addison Marketing Solutions manages it
- 01Review the full marketing investment and every supplier in it.
- 02Set the strategy and allocation with your leadership team.
- 03Represent your business in every supplier conversation.
- 04Negotiate agreements, placements and renewals on your behalf.
- 05Coordinate campaigns, in-house services and outside partners.
- 06Review performance regularly and reset the next allocation.
How it fits your marketing investment strategy
Brokerage is the relationship that holds the whole plan together — one point of contact between your business and the entire marketing marketplace.
What's Included
Capabilities
Tracking & Accountability
If We Can't Measure It, We Can't Hold It Accountable.
Client Results
See how this fits a full marketing investment.
FAQ
Questions About This Service
Free Marketing Investment Review
Before You Spend Another Marketing Dollar, Let's Review Where Your Money Is Going.
Addison Marketing Solutions will review your current marketing investments and identify opportunities to improve performance, eliminate waste, negotiate better value and improve accountability.
Not marketing or advertising yet? That's a great place to start. We'll map out how to grow your business from the very first dollar — what to do first, what to skip and what it should cost.
What we can review