Addison Marketing Solutions

TheLocalBuzz Durham — Local Social Media Paper

10,000 Copies.
30,000+ Readers Every Month.

Buy Local Social Media Paper ads across Durham Region with clear rates, sizes and deadlines. TheLocalBuzz prints 10,000 copies monthly, averaging 2.9 readers per copy and more than 30,000 readers across seven communities.

Local Social Media Paper Advertising & Reach

Circulation Is The Print Run. Readership Is The Audience.

Most print quotes stop at the number of copies. Community print is shared — read at home, passed around the shop, left on the counter at the café. Independent readership studies put an average of 2.9 readers on every community copy, which is how 10,000 copies becomes a monthly audience of 30,000+.

10,000

Copies Printed Monthly

Every issue is printed and hand-placed across Durham Region — not mailed, not left in a driveway.

2.9x

Readers Per Copy

Community print is shared. Waiting rooms, staff rooms, coffee shops and kitchen tables all pass it along.

30,000+

Readers Every Month

That is the real number your ad is measured against — a monthly audience, not a one-day flyer drop.

200+

Distribution Points

Grocery, pharmacy, mass merchandise, restaurants, pubs, cafés, community centres, libraries and high-traffic retail.

What That Means In Cost

A full page at the monthly rate works out to roughly $40 per thousand readers reached — before the social media mention, website directory spot and other support that come with the buy. Very little local media reaches a Durham household for less.

Who Reads It

An Audience That Still Spends Locally.

32 to 55 Is The Core

75% of readers sit in the 32–55 bracket. A further 25% are 55+ — the two groups that still spend locally, in person, every week.

Mid To Upper Income

Educated spenders who entertain, dine out, travel and shop for goods and services weekly.

Positive News Only

100% community content — events, people, businesses and happenings. Your ad sits beside stories people actually want to read.

A restaurant owner watching a full dining room during lunch service
Full tables on the nights that used to be quiet
A shop owner handing a wrapped purchase to a customer at the counter
Local shoppers finding them first
Clinic staff welcoming a patient at the front desk
New patients calling every week

Boundaries & Distribution

Local Community Connection For Your Business.

More than 200 points of distribution across Durham Region — grocery, drug and mass merchandise stores, restaurants, pubs and coffee shops, community centres, libraries and other high-traffic retail.

Local advertisers can build recognition in specific Durham towns and suburbs, including Oshawa, Whitby, Brooklin, Ajax, Pickering, Courtice and Bowmanville—not just across a broad “community” audience.

OshawaWhitbyAjaxPickeringBrooklinClaringtonBowmanville

Durham coverage areas: Oshawa, Clarington, Whitby, Ajax, Pickering, Brooklin and Bowmanville.

TheLocalBuzz website homepage
Print carries the issue. The website and social channels keep it running all month.

Issue Archive

Every Issue. Every Cover.

TheLocalBuzz has been telling Durham's positive local stories issue after issue. Flip through the archive to see where your business could appear — each cover opens the full issue on thelocalbuzz.ca.

Covers are shown from TheLocalBuzz's own issue archive at thelocalbuzz.ca/buzz-issues.

What Every Advertiser Gets

You Are Buying A Presence, Not A Box On A Page.

Buy an ad and your business is mentioned on our social channels, given a spot in our website directory, and your events are mentioned on our socials and calendar — with potential event coverage where possible.

Social Media Mention

With every ad you buy, your business is mentioned and your advertising re-posted on our social channels — extending reach well past the printed page.

Website Directory Spot

Your ad includes a spot for your business in TheLocalBuzz online business directory.

Event Mentions

Your events are mentioned on our social channels and listed on the online community calendar.

Potential Event Coverage

Where the schedule and the opportunity allow, your events may also be covered — coverage is possible, not promised.

Print Advertising Rates

Commit Longer. Get More Included.

Rates are per month, in Canadian dollars. Choose a 6- or 12-month term and you keep the 3-month monthly rate, with social media business feature posts about your business on TheLocalBuzz social channels included — one with a 6-month term, two with 12 months. All insertions must run within the 12 months following the first.

SizeMonthly3 Months6 Months12 Months
Eighth Page$300$275$275$275
Quarter Page$500$475$475$475
Half Page$750$700$700$700
Full Page$1,200$1,100$1,100$1,100
Front Cover Banner$2,000$1,900$1,900$1,900
Full Page, Inside Front Cover$1,700$1,600$1,600$1,600
Full Page, Inside Back Cover$1,300$1,200$1,200$1,200
Full Page, Outside Back Cover$2,000$1,900$1,900$1,900

Rates in Canadian dollars, per insertion per month, plus applicable taxes. 6-month terms include 1 social media business feature post; 12-month terms include 2. Position is subject to availability.

Advertisement Sizes

1/8 Page4.75" x 3.5"
1/4 Horizontal10" x 3.5"
1/4 Vertical4.75" x 7.5"
1/2 Horizontal10" x 7.5"
1/2 Vertical4.75" x 15.5"
Full Page10" x 15.875"

Artwork at 300 dpi in .ai, .psd, .eps, .tiff or .pdf. JPGs must be saved with no compression. RGB images are converted to CMYK, so minor colour shifts can occur.

2026/27 Material Deadlines

FebruaryJanuary 23
MarchFebruary 20
AprilMarch 27
MayApril 24
JuneMay 22
JulyJune 26
AugustJuly 24
SeptemberAugust 21
OctoberSeptember 25
NovemberOctober 23
DecemberNovember 20
January 2027December 11

Material is due by the 21st of the month for most editions. Insertion cannot be guaranteed for artwork received after the deadline.

Booked Through Addison Marketing Solutions

A Broker Beside You, Not A Rep Across The Table.

The Right Size, Not The Biggest

We recommend the size and term that fits the budget and the goal — and say so when a smaller repeating ad will out-perform one full page.

Print Plus Everything Else

Local print works hardest next to search, social and a website that converts. Your broker looks at the whole investment, not one line item.

Accountability Monthly

Calls, leads and results are reviewed in your portal alongside every other channel you run with us.

Book Your Space

Let's Get You In The Next Issue.

Tell us the community you want, the budget you have and the months that matter. We will come back with the size, term and added-value package that makes the most of it.

Request LocalBuzz Space

$300/month · est. $300 over 1 month

Monthly rate — 3+ months unlock the multi-issue discount.

Direct Contact

Eric Harbottle

416.795.7517

eric@thelocalbuzz.ca

Monica Harbottle

416.803.3272

monica@thelocalbuzz.ca