Serving businesses in Pickering, Durham Region
Marketing Solutions For Pickering Businesses.
Your Marketing Investment Broker For Pickering
Addison Marketing Solutions helps Pickering businesses compete for customers across east Toronto and Durham Region, with a marketing plan built around the objective rather than the products for sale.
The Pickering Opportunity
How Big Is The Opportunity In Pickering?
Population
99,186
Residents in Pickering — the local audience your marketing can reach. Source: 2021 Census of Canada.
Businesses
3,600+
Estimated business establishments in Pickering — your competitors, your partners and, for B2B companies, your customers.
What It Means
Market Size Is Only Opportunity If You Are Visible
We work out how much of this market you can profitably reach, then invest against that — not against a radius on a map.
Pickering's population sits near 99,186 with an estimated 3,600 businesses, and it borders one of the largest consumer markets in the country.
That means a Pickering business can quote work across east Toronto without leaving home. The opportunity is deciding which of those searches are worth paying city rates for, and which audiences are cheaper to reach closer to home.
Population from the 2021 Census of Canada. Business counts are approximate estimates, provided for planning context only.
Marketing Your Business In Pickering
Pickering sits between Toronto and Durham, and that position shapes both its customers and its competition.
Pickering businesses often compete against Toronto advertisers for the same audience, which raises advertising costs and makes targeting discipline matter. At the same time, proximity to the city opens up customers who are willing to travel for the right service.
The business community here continues to expand, with commercial and mixed-use growth adding new competitors as well as new customers. Getting in front of demand early is often worth more than outspending a larger advertiser later.
Every plan is built around
- Business type
- Target customer
- Geography
- Competition
- Budget
- Customer acquisition cost
- Business objectives
What We Can Help With
Every Option, Compared On Your Behalf
Google Advertising
Search, Display and YouTube campaigns built to capture demand that already exists.
Learn moreMeta Advertising
Facebook, Instagram and retargeting campaigns that create demand and stay in front of buyers.
Learn moreSocial Media Strategy
Content planning and management that keeps your business visible between campaigns.
Learn moreCustom Website Design
Signature, Elite and E-Commerce builds designed around the enquiries they need to produce.
Learn morePre-Designed Websites
Professionally built website packages from $88 per month when you need to launch quickly.
Learn moreMarketing Consulting
Strategy, budget planning and a second opinion before you commit to any spend.
Learn moreMedia Buying
Radio, print, outdoor and digital media sourced, compared and negotiated on your behalf.
Learn moreBeyond these, we also help Pickering businesses evaluate print, radio, outdoor, sponsorship and lead generation offers from outside suppliers before any money is committed.
Custom Website Design
Your Website Should Be One Of Your Hardest-Working Salespeople.
Most Pickering buying decisions start with a search and end on a website. We build sites designed around the enquiries they need to produce.
Signature Website
Starting at $5,000
For established businesses that need a professional custom-designed website focused on credibility, lead generation and growth.
Elite Website
Starting at $10,000+
For companies requiring larger, more sophisticated websites with advanced functionality, custom layouts, integrations and conversion planning.
E-Commerce Website
Starting at $14,000+
For businesses selling products or services online that need professionally planned e-commerce functionality.
Google & Meta Advertising
Paid Campaigns Built Around Measurable Business Goals.
We plan and manage advertising for Pickering businesses against a defined objective, with the budget, reporting and tracking visible to you throughout.
Where we advertise
What we manage
The Marketing Brokerage Advantage
How We Work With You
01
Understand
We learn your business, customers, competition and goals.
02
Plan
We determine where your marketing dollars should be invested.
03
Buy
We help source and purchase the right marketing opportunities.
04
Manage
We coordinate campaigns, suppliers and marketing initiatives.
05
Measure
We track results and hold the investment accountable.
Local Business Focus
Competing Between Toronto And Durham Region
We look closely at which searches are worth paying for at Toronto-adjacent rates, and which audiences are cheaper to reach on Meta or through local media.
For businesses that can serve both markets, we often run a tighter, higher-intent search campaign for the city and a broader awareness campaign closer to home.
What Pickering businesses ask us about most
- Competing with Toronto advertisers on cost per lead
- Capturing growth in an expanding business community
- Balancing high-intent search with lower-cost social reach
Industries We Help
Experience Across The Businesses Pickering Runs On
We work most often in professional services, real estate, home services, retail, alongside the wider set of industries below.
In-House Marketing Network
Additional Options Inside Our Own Group
Alongside outside suppliers, our group operates its own platforms and media properties. When one of them is genuinely the right fit for a Pickering business, our clients have direct access to it — and when it isn't, we say so.
Addison Marketing Solutions
Full-service marketing since 2014, with in-house delivery through Addison.
The Local Buzz
Local publishing and audience platform.
TrailerParksCanada.com
Niche audience platform with its own advertising inventory.
4TCPS
Technology and platform support within the group.
Trinity Mill
A newer venture within the group.
Why Local Businesses Work With Addison Marketing Solutions
Representation, Not Another Sales Pitch
One Marketing Relationship
Instead of managing several marketing vendors yourself, Addison Marketing Solutions helps coordinate the strategy.
More Advertising Options
We are not limited to one advertising platform or one product line.
Negotiating Power
Our industry relationships help businesses evaluate and negotiate advertising opportunities.
Marketing Accountability
We help businesses understand exactly where their marketing dollars are going.
Strategy Before Spending
Recommendations are based on the business — not simply the advertising products available.
What Pickering Businesses Search For
Looking For A Marketing Or Advertising Agency In Pickering?
Businesses usually find us searching for a marketing agency, an advertising agency, a Google Ads manager or a website designer in Pickering. Addison Marketing Solutions connects the strategy, media and partnerships, with Addison delivering your in-house digital services.
Testimonials
What Businesses Say About Working With Us
Published client feedback from work completed by Addison Marketing Solutions.
“Thanks to the efforts of Addison Marketing Solutions, we not only saw an unprecedented rise in ticket sales but also achieved the highest attendance records in the history of our club.”
Matt Beachin
Director, Client Partnerships
Oshawa Generals
“The team was amazing to work with and also produced great results. We acquired tons of new donors and the public awareness raised through the campaign was incredible. We would work with this team again in a heartbeat.”
Jody Lundrigan
National Vice President, Communications and Partnership Development
Big Brothers Big Sisters of Canada
“Eric and his team took the time to get to know me, my business, our team and ultimately put us in the position to really really expand beyond our wildest expectation.”
Layth Gafoor
Managing Partner
Lucentem Law
5.0
Google rating · 34 reviews
Earned by Addison Marketing Solutions, our founding agency, through a decade of client work across the Durham Region and the GTA.
Pickering FAQ
Marketing In Pickering — Common Questions
Let's Talk About Growing Your Business In Pickering.
Whether you need a better website, more leads, stronger advertising or simply a second opinion about where your marketing dollars are going, Addison Marketing Solutions can help.
Free Marketing Investment Review
Before You Spend Another Marketing Dollar, Let's Review Where Your Money Is Going.
Addison Marketing Solutions will review your current marketing investments and identify opportunities to improve performance, eliminate waste, negotiate better value and improve accountability.
Not marketing or advertising yet? That's a great place to start. We'll map out how to grow your business from the very first dollar — what to do first, what to skip and what it should cost.
What we can review